Ali Mahdavi -" Magician of light"

Diane Pernet- A Shaded View on Fashion

Diane Pernet 

Serge Lutens- Le Parfum

French photographer, perfume art- director, film maker, hair stylist, set designer , makeup artist and creator of extraordinary objects . 

Serge Lutens is an image -maker of genius.

We've met in the Les Salons du Palais Royal. A house of perfume designed by Monsieur Lutens. We've talked for almost two hours about everything, love, money, faith.  Marvelous meeting with the magician.

  Serge Lutens was born on 14 March 1942 in Lille, France.

He is most is most well known for his art direction and photography for Japanese cosmetics company Shiseido in the 1980s. 

  

Serge Lutens was fourteen when he was taken by a hair salon in Lille as an apprentice. Lutens started to experiment with makeup and photography using friends as models.

Lutens moved to Paris in 1962 where Vogue magazine hired him to create makeup, hair and jewelry.

He collaborated with photographers such as Richard Avedon, Irving Penn.

In 1967 Lutens created makeup line for Christian Dior.

  In 1973 series of photographs inspired by artists Claude Monet, Pablo Picasso, Amedeo Modigliani was shown in New York , at the Guggenheim Museum. 

He directed two short art films " Les Stars" and " Suaire" which were shown at the Cannes Film Festival.

  Shiseido hired Lutens in 1980 to develop their product image and Lutens made each advertising piece of art.  Very mystical , inspiring.

  In the early 1990s Lutens conceived and designed the " Les Salons du Palais Royal" a house of perfume.

  In 2000, Serge Lutens launched his own brand " Parfume-Beaute Serge Lutens"

  Serge Lutens currently lives in Marrakech, Morocco.