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воскресенье, 18 сентября 2011 г.

Madame Carven- Legend

video

 The interview with legendary Madame Carven was recorded in her beautiful apartment on Avenue Foch surrounded by Dutch and Flemish paintings, and other artwork collected by Madame Carven and her late husband, Rene Grog and her fantastic collection of porcelain birds.

 French couturier Madame Carmen de Tommaso was born in 1909 . She first studied architecture and interior design at Ecole de Beaux Arts  , but changed to fashion design.
She established Carven in 1945 with an atelier on Champs-Elysees. Her clientele quickly grew.
Edith Piaf, Martin Carol, Leslie Caron all were dressed by Madame Carven including the future wife of president Valery Giscard d'Estaing, whose wedding dress she designed.
For half a century Carven was the favourite  designer of petite women.
    "  She was the first to dare to do ready-to wear, she was revolutionary" acknowledged Federation president Didier Grumbach, who once worked for her.
 Designers were making clothes for older women , not young women. Madame Carven took advantage of this and started designing pretty and fresh garments. Her favourite color was green and especially loved green and white stripes.
 Shortly afterwards, Madame Carven launched a fresh, floral scent " Ma Griffe" and in 1950 , very successful scent, Vetiver for men.
   In 1949 when Jacqueline Francois sang of " Les robes de chez Carven" in her immortal song " Mademoiselle de Paris", the clothes of Madame Carven embodied all the charm, gaiety, and beauty of the city of Paris and its women in the magical period after the war.

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